AI-generated content and AI interactions are marked as AI when published or used externally.
Baseline
Applies to every organization that uses AI, regardless of size or sector.
Why
The EU AI Act requires AI-generated content that is published externally to be marked as such. Interactive AI systems such as chatbots must also be marked as such if they are available externally. Non-AI generated content with minor AI edits (translation, grammar, etc.) are exempt.
How
Departments tasked with external communication (marketing, recruitment, etc.) and those deploying external AI systems such as chatbots, should be trained on their obligations to mark AI-generated content and systems as such. Markings should be visible or audible.
Sources
- AI Act Art. 50(1)
- AI Act Art. 50(4) 1st sub
- AI Act Art. 50(4) 2nd sub
- AI Act Art. 50(5)